If the fabric is an awesome have to have, I will pay the asking price. I am thinking that the prices have remained about the same as last year. I do like shopping at my LQS because I like to feel the quality of the fabrics. The average price I have paid for LQS fabrics is about $12 a yard. I don't count Joanne's or Walmart because I feel the quality and selection is poor, and rarely purchase fabric there.