Boy, you are getting some amazing market research here for free! Not many businesses can get this much info without major cost. I believe in my LQS and have three of them within 10 miles of me, one only a mile away. They are all so good about helping me, and are there when I need them. There is another a little farther away, and a discount store where the owner buys out shops that close down and other overstocks, so his prices are pretty good. Now and then we take a road trip of an hour or two to a fun shop, including Keepsake. Prices here are $10-12 in shops, but most have discount fabs too. Occasionally I use JoAnn or WalMart for batting or notions, rarely buy fabric there. I do know good fabric when I see/feel it, so I'm pretty picky about that, even though my funds are way low now that I've retired. Rarely buy online for the same reasons others have said. Don't know quality, hate shipping costs, and won't overbuy for "free shipping." I followed your link and see that you have some nice fabrics. But you aren't there to help me pick out the best fabric for my backing when I have a finished top to bring in. Local shop owners are not getting rich on their businesses, they are just passionate about quilting. They pay local taxes which are good for our local economy. I'm sure you are good folks, too, and I wish you well in your business too. I feel bad for people who don't have a shop near them to choose from. Sorry to be so wordy here!!