I don't know why a service person would say that a BSR would cause a machine to be brought in more often. Bernina doesn't make the 440 anymore. I started with that one, but upgraded to the new 580 so I could add embroidery to my quilts. I didn't buy this option when I bought the 440. IF you can wait, there should be some good deals on trade-ins when Bernina releases their new line in the fall. But I agree, the dealer and the service mean everything.