I love, love my Gingher blades as well as the rotary cutter. I broke down and bought one on sale, here full price is $59.99, so after the 50% off coupon $30.00 was easier to swallow. Took a bit to get used to the handle but now I love love love it. I have been using it for a few months now and the blade is still super sharp. I have cut one whole quilt, 1/2 quilt and several small projects so far.
I had been going through Olfa blades like crazy and was getting so desperate to get something that lasted longer then a few cuts.