Bottomline.....customer service, from the first greet at the door when I walk in, to the "Nice to see you again",,,to the "And what are you making with this beautiful fabric".....to "Did you find everything you were looking for"....to "Thank you for coming in today, come back soon".......Somehow NEVER hear that at Joanns, sometimes at Hobby Lobby, even sometimes at Walmart....but Always at my sweet little local quilt store, where everyone knows my name .................. and how corny is that !!!!