I like a good selection, changing variety of fabric. I stop going to a store if they don't have a good turnover and I keep seeing the same fabric every trip. I like lots of patterns and books, projects to see ( they should be changing ,too, and not the same all the time). I like the staff to be interested and friendly, but I generally don't need a lot of help, so hovering makes me crazy. I have a real weakness for specialty rulers, but I mostly buy common rulers and rotary cutter blades with a coupon from Joann's.