To me this is about as personal as it gets. Case in point- in a town near me are two quilt shops, both well-known around here, both with beautiful fabrics, and great staff. I've bought from both, but if we visit this town and I only have time for one, it's always the same one. Why? Because their fabrics are always more like my personal taste. The other store carries top-of-the-line fabrics, too, but they tend to be too "modern" for my very traditional quilts.
So if someone asked me which shop they should visit, I'd say it's like chocolate or vanilla- both are great, it depends on your taste preference. (Personally, I've NEVER been able to figure out how someone can not like chocolate!!!)