I honestly don't get why folks think it is their "obligation" to keep any company in business. It is the business owner's obligation to keep themselves in business. It is the owner's responsibility to do whatever is necessary to keep themselves afloat -- lower prices, form buying groups with other owners to keep prices low from suppliers, offer special services, etc. I shop locally quite a bit from places where the price, service, selection, etc. is right for what I need.