Yes that is really something everyone should think about.
I went once to an Estate sale where everything in this house was quilt related. I knew the people running the sale and they had no clue so they called me. I went in first and wow got some great stuff. This lady was the Queen of quilt shopping and this was after her neighbor got what they wanted..so I piled all my stuff up and they gave me a real good deal as they had no clue as how to price things...then I called all my quilting buddies and told them to getover there ASAP. We all made out like bandits. I only wish I had more money to spend!
Maybe one thing you could put in that Will is to have whoever who is in charge to call your local Quilt Guild and have them come and help and then give the guild part of the profits for their input. At least you will know it is not going to Goodwill and not into the trash!