Also, there is a lot of game playing with the pricing of machines. Not too long ago someone posted on this site a video made by a man trying to price a Bernina for his wife and getting some interesting results. Shop around. Call around. By all means, avoid impulse buying. You need to know that Brother and Babylock are the same, Janome and Kenmore are as well I believe. As in the fashion world, you often pay a lot for a status label.