Just my two pennies here, but WHY waste the dealer's time by going there and kicking tires to find out the price? I wanted to know about a Pfaff and even tho I only have $90 saved up right now, I want an idea of how much they cost, so I had to go to my dealer to find out. I told her right up front that I was just window shopping and just wanted to know how much one of the machines cost (I already knew features and didn't need the "sales pitch" or to take up her time on a busy Saturday morning). She not only had to pitch all the machines to me, she also tried to talk my friend (who never saw a sewing machine until then) into a sewing machine and high end embroidery machine and why we needed to buy one from her and not online! Why don't they just put the price on the machine? Why don't they put MSRP online? I wasted a half an hour there and felt bad because she put all that time into us and didn't get a sale.