It is stash because we buy it and stash it in every drawer, nook, cranny, closet that we can find to stuff it....just for safe keeping of course...not hiding from husbands. My niece once looked at me in a quilt store and said loudly "Aunt Sherry, step away from that fabric". Of course everyone looked and laughed. She knows how big my stash is and knows I don't ever need to buy another piece of "stash".