It is kind of like the "bookmark" feature here on the QB - but you can store ideas, recipes, cool pictures, anything that you want to look at again - you set up an account there and then start to "pin it" on anything that catches you fancy and put it on your account. You can then have "boards" on your account - the same as here on the QB. I am just starting on Pinterest and have these different boards - QUILTS - PICTURES - PEACOCK PICTURES - RECIPES. i am branching out a bit and can now follow other people who collect pictures/ideas for quilts.