I just watched the video and it looks to me as though you'd have to do any quilting after the binding is attached. And, by stitching it on from the front, you might run into the same issues as regular binding in having the stitches fall off and out of the ditch from the back. I keep looking for a technique that eliminates hand-stitching the binding and have tried a few methods but am always forced to go back to hand-stitching it. This big-border method uses an awfully lot of fabric and would not be worth it to me unless the back looks as nice as the front.