The "kona" at Joann's does NOT say it's by Kaufman. The Kaufman brand you find in the LQS and online is so much nicer. I am spoiled now by the nicer fabrics. I have to buy when on sale though...$12 yd is to much to pay. I am addicted though...so I research before I buy. Have you tried the premium (200 ct) muslin? It is very nice! When on sale, it's pretty reasonable.