I absolutely love their batiks and find them comparable to ones I've bought locally at quilt shops. Their thread is not Aurifil, but neither is the price anywhere near comparable. My machines all love it. I've gotten fabrics from clearance that were amazing buys. I haven't had any experience with their customer service folks so can't comment on that. I agree that some of their lines are too cutesy and limited as to use, but those I don't buy.