People who don't understand the costs involved in making a quilt and don't want to pay what the quilt is worth. Too many discount stores sell quilts for a lot less than we could buy the fabric even if we got a great deal on the fabric. But, what do those cheap quilts look like after they have been washed?! Some will unravel like crazy.
When I gave my youngest a quilt for his 17th birthday, I let him know what everything cost. The backing was brown minkee and I had to buy 5 yards at $15 a yard. He also saw me working on it so he knew how much time I put in it. He said he suspected it was for him even though I did not tell him. He saw the manly colors (no flowers and done in browns, blues and creams - split fail fence, and the brown minkee) and it was close to his birthday. He still sleeps with that quilt every night even when it's warm.