I prefer Printed Treasure for the quality and stability of the print. That said, the last time I used it, I had the same problem you are describing. I e-mailed the co. about the problem & never heard from them. A couple of people on the board suggested pressing it & slooowly pulling the backing off. I pressed a section & started pulling, went to the next section, pressed & pulled. I eventually got it off, but it was a huge pain.