As I am not reading all the comments, so maybe someone else said this. Fabric and price depends on a couple of things one being the fabric the print is printed on. I have actually seen the same print in a quilt shop and has been in Wal-mart but on a better quality fabric. Wal-Marts have far more buying power than any other store, thus they will have better prices. Their bottom line is less than anyone elses. I know everyone buys what works for them and oftentimes in our society, price rules.
Keep on quilting!!