One of my first quilts was a kit...a Stonehenge wall quilt using their fabrics. I was looking for earth tones with texture and their fabrics just fit the bill, and I loved the pattern. There was plenty of fabric (for what I call the "oops factor"), and had some scraps left over that I used in another project. I think it's just a matter of liking the fabric in a kit well enough...if they are the colors/prints you had in mind in the first place, then there's nothing wrong with purchasing a kit. The majority of the time I choose the fabric myself, though.