Here's a link to the Wordplay line ...
http://www.benartex.com/page/page/index.php?page=gallery-detail&pg_o=&collection=251
Did you buy the panel or the fabric with the words?
Because of the all over words, I'd see it as a backing or a quilt with large sections of fabric in it in order to still see the words when made up ... for example, the BQ patterns