I visited the store a couple of years ago. We were on our way back from OKC and took the side trip to Batesville. It's not exactly on the way from OK to Wisconsin. We even spent the night there! Unless you are a speed shopper, allow plenty of time to look around the store. I bought quite a bit of novelty fabric for pillowcases for family members. Also, a lot of neutrals and wide quilt backs. I never even went into the section with the fabric on bolts, because I don't usually buy that much of one fabric. But it would have been interesting to look through. But I felt that I had pushed my DH to the limit. He did get into the swing of it and bring my attention to some fabrics. I'd say that we probably spent 6 hours in the store over 2 days. The clerks there are some of the friendliest I've ever worked with.
Only you know what you expect from the trip, but I'd do it again in a minute.