i generally make mine *dual purpose* and put something on the back that makes it *reversable*---as in- if i made a Thanksgiving table runner there may be Christmas on the flip side- Halloween often has fall/thanksgiving on the other side- Christmas will have a more (generic) winter on the back-so it can stay out after the holiday but still wintery
Valentines may have spring flowers, ...you get the idea- what ever i'm in the mood for when i'm making it so it can be used longer-fit in...maybe a holiday on one side then just (home dec coordinating) on the other...