We have given it up, simply because some of the family members can't afford it...but the last few years we did it, we picked a letter, and all the gifts had to start with that letter. It's a challenge, and makes you think a bit. We had a $10 limit. The gift I gave for "Q" year was a quart crock jar with Quick Pick lottery tickets...my niece got $7.00 from the tickets, and keeps some cooking utensils in the jar! We have one of the kids pick a letter for the next year, and you can think about it. I got the idea from a friend who's family started with A, and proceeded through the alphabet.