I think it is JoAnn's national policy to give you a discount card if you are a member of a quilting organization. I happened to have my AQS card that I got when I "joined" AQS to get the magazine. They gave me a VIP card that gives me an extra 10% off the entire order when I shop there. Main thing to me, whether it's coupons, or cards or whatever, is: Never, never, never, never pay full price!!