Mad, I can't speak for anyone else, of course, but as far as I'm concerned, the only expectation is to get a doll quilt.
There are (obviously) lots of us who enjoy sticking little unexpected things in the box with it, especially for the recipient's kids, but there is no obligation. A beautiful doll quilt and perhaps a card is all that any of us expect.
The rest is, as they say in Louisiana, lagnaippe! (That means something extra).