LOL! My hubby doesn't really like fabric shopping either, but he's a pretty good sport about it when I can talk him into comming with me. But if he whines at me like the kids I usually do talk to him like a child. Something to the effect of, "Shhh, mommy's shopping." Or some silly thing like that. He really doesn't whine much though. So, I guess I've never felt the need to punnish him. But I suppose if he ever got really whiney I might have to borrow the, "Okay, 10 more minutes in the store for you Mr. Smartypants" bit. It's kinda cute.