My experience has been that people who don't quilt have absolutely no idea about the time and effort it takes. Or the cost of fabric. Or the fact that if you are making a quilt to order, it takes some of the fun out of it (at least for me). When people can buy a hand-made quilt from China at their local department store for $39.95, they're absolutely shocked when you tell them that you'll need to charge $150 for a crib quilt. As a poster upstream said, make sure that you have an honest conversation with the purchasor and get pricing details in writing.