First of all, I would like to say that yes, I do prefer Moda or RJB or whatever....It's really good fabric, but it costs $$$. At Joann's I can find really good fabric for much less money and in the colors and patterns I like. I have made some really pretty quilts with Joann's fabrics. I think many of the quilt police department members are trying to get us to support small businesses which is fine, but don't bad mouth Joann's or Hobby Lobby in doing so. I also really really like the coupons I get for each store. It is difficult to use them sometimes but I can always find something as I do other crafts as well as quilt. Don't pay any attention to others when they try to guilt you out.