You have many good suggestions. If I ever have a quilt shop of my own I would definitely use most of your idea's. I agree with the coupons, and all the other tactic's to keep quilter's out of JoAnne's. For us working folks the hours are crucial. The one thing you did not touch on was atmosphere. I would offer glasses of lemonade or water, have music playing that sets the tone of quilting (perhaps classical). In my home town of Pine Bush NY the quilt store would always have a party on Black Friday. She would put out a few trays of cookies, have hot apple cider, Christmas music playing, simple demo's and lots of samples. Her store was so crowded and all of those people repeated their business there throughout the year. It was a nice place to visit with friendly staff.