I wouldn't think so. The higher the stitch count the stiffer it will be.Also the stabilizer might be different. I have had stiff store bought embroidery. One comes to mind is a sweatshirt that has a gingerbread house with cardinals (sucker for cardinals) I wear it as soon as Thanksgiving is over almost nonstop LOL.I have a bunch of Texas A&M tees that my DD gave me when she was attending that are stiff also. Beautiful but stiff. I haven't noticed my embroidery being any stiffer than store bought but I tend to like very detailed designs with high stitch counts and its rare I find one that I like store bought