You know what - I bet they sold out. I googled and found another quilt shop carrying it:
http://www.ozquilts.com.au/dear-jane...el-p34216.html
Also a comment and a cute project on Flicker:
http://www.flickr.com/photos/45971461@N04/6649386373/
And a great picture in a post from our very own GrannieLOU:
http://www.quiltingboard.com/picture...a-t190112.html