coffeebreak,I think you hit the nail on the head! Most people do not have the disposable income to afford $12 or more per yard on an everyday project.I know a lot of ladies that sew quilts,baby clothes,etc,for charity,and you have to keep the prices down.In this economy there is alot of upheaval when it comes to businesses,and you have to really be prepared and have a great business plan and CUSTOMER SERVICE to outlast the enormous competition!