I hit reply before I finished. So here's the math part and I am making up #s for ease of doing that math: If the LQS buys fabric at $5 a yd and then marks it up 60% then it is selling for $8 a yd. But then same LQS runs a sale of 25% everything in the store and now it is selling at $6 a yd-not much of a profit margin. Hope this provides some figures for thought.