It is "all about the bottom line" with pretty much everybody. That's what business is all about. Even a store that really caters to customer service, hiring and training caring personnel, it's not about making people happy alone. It's about making money. If you are all about being nice to people or making them happy, without doing the math as well, you are running a nonprofit. All the LQS in my area, and that includes a 50 mile radius in three states, do really make an effort to make you happy. But if they stop making a profit, they are gone. Making money is not always a bad thing. However, big boxes putting little stores out of business is unfortunately is what makes big money. It's the customers who suffer in the long run.