Well to be fair, they state in the description of the item that it is limited to 1, and state the price for any additional quantity. I have seen that every time. They aren't trying to be sneaky or anything. I've used the daily deal many many times, and even with shipping it is still a huge bargain for me. I would use way more than the $5 shipping in gas and other "gotta have it" items I would throw in my cart if I were in a brick and mortar store.