Personally, I don't know anyone who got rich owning a quilt store. MSQC has done a fantastic job with their marketing and made themselves available to the anyone who finds them on the internet-GOOD JOB! But it still is a never-ending struggle to keep up with costs and payroll. One little charm pack at cost, multiplied by the number of folks who got the deal makes for a couple of hours of cost just packing and addressing the orders. Postage/shipping is very expensive. I don't think there's any room for criticism.
One persons said it correctly...have a list ready and pay attention. Jump on the deal and then say THANK YOU!