For the most part, you just kind of know your "audience". You know those who are sentimental and truly treasure the small joys in life. That being said, the only large bed sized quilts I've made to give away were to my parents and to my mother-in-law. To spend that kind of time and money, you really need to know if your gift will be used and welcomed and certainly I would "fish" a little without giving away the surprise.