I give what I want, to whom I want. And, once given, do not look back. The quilt belongs to the recipient, to treat how they wish.
That being said, my nieces and nephews "expect" to get a quilt when they have a baby. I went to a baby shower for one of my nieces several years ago and gave her a baby quilt...she cried with joy.
Another time, I didn't quite have the baby quilt done for another niece, so I gave her some cute Carter's outfits. When the baby was born, I gave her the quilt, and she said, "Oh, good! I was so worried I wasn't getting one!"