Depends on the size of the throw I'd say. I think people, non-quilting type people, have one quilt on a bed and it stays there. They might easily have several throws around the house...for different family members, different seasons on the couch, different rooms, to hang on the walls for decoration, etc. I just think they're more adaptable to different life situations instead of just being limited to a bed. They're also less expensive and faster to make and therefore have a higher profit margin, yet cost the customer less to purchase. Just my opinion, mind you, with no scientific basis whatsoever.