Customer service does matter and so does attitude. I always enjoy watching Jenny's tutorials. She really likes what she's doing. Reminds me of Quilt in A Day. Both are favorite places to shop. Unfortunely fabric.com I found not to have the same attitude. When the Charlie Brown Christmas fabric was coming out, my local quilt shop sold out of what they had within 2 days of it arriving. It wasn't on the fabric.com site. I called and asked if they would be getting any in. I was told when it's in, it will be on the site. I asked if she would check to see if any was on order and was told they don't do that. On average I spend $25 to $50 a month on fabric. May not seem like much, but to me I want to be happy and feel good about my purchases and who I'm buying from. I spend my money elsewhere now.