My take on the Fons and Porter aspect of the magazine is that it is a means to an end. F&P are respected and obviously know what they are doing, they also have a larger purse and are more recognizable on the news stand than Missouri Star Quilt Co. They are only the publisher. Jenny Doan is the editor so all decisions on content will be her final decision. I wouldn't think she is going to become a shill for F&P - not when she has her own favorite notions and tools she uses and sells in her own shop.