The fabric has less threads per inch usually at walmart and the feel to the hand is not great at all. Since we use our quilts I prefer them to feel good too. Also if your putting tons of time into something I think its worth a tiny bit more on good fabric. JoAnnes sells some of the same fabrics a lot of quilt shops sell you just have to look at the names. Usually their $4.99 or less fabric is pretty equal to walmarts.