I go to a wholesale fabric place here and it provides to both quilt shops and Joanns. Same fabric. What was explained sometimes, places like WM get it cheeper, since not all the processing is done to the fabric. The feel and color may be a little different, since the same processing was not done to both. I know I got a panel at a local quilt shop for about $9 and the same one from WM for $5. When I was the both of them, the WM one faded really bad, the LQS did not. I have not had this problem with fabric from Joanns or Hancocks. But I do watch the quality of what I buy there.