All of the guilds around here seem to have a name that ends with "Quilt Guild" or at least has "Quilt" or "Quilters" in the name (Santiam Scrappers Quilt Guild, Mid-Valley Quilt Guild, Mary's River Quilt Guild, Emerald Valley Quilters, Northwest Quilters, etc.) It helps to have a name that positively identifies you to non-quilters, and I think it also helps if the name refers (even obliquely) to your locale.
If you look at this site you can see the names of other guilds in Ohio -
http://www.quiltguilds.com/ohio.htm