I had never heard of this either but after reading all the posts, I'd think a quick gift bag or tote bag would be perfect to hold the gift and then for recipient to reuse. For someone who sews and has a bit of extra fabric around (don't we all :-) this would be a much cheaper alternative to gift wrap and ribbon. I also like the idea of a blanket or pillow case being used. In fact, you could make your own pillowcase to hold the gift.