If it's the Beverlys I'm thinking of, it's a chain of craft and fabric stuff here in California. They carry LQS brands and quality at a few bucks less, which is great. They often have a 25% off coupon, and they will honor Joann's coupons up to 30%, I think it is.
Most of the fabric is great, but they do carry some other stuff that is not the same. Just have to pay close attention, as Candace said.