There are many ways to wrap a gift so that the gift wrap is also a gift. For many years I put a gift into a box that was not sealed, bottom and top wrapped separately and decorated to look like a something very special, a bird house, etc. a big piece of candy, etc. so that the box could be used to hold another gift later. At Christmas I used oatmeal boxes to hold small gifts and made the oatmeal box into a Santa Claus. I find people appreciate it when you take time to wrap gifts with flair.