I was at a "school day" with a group of teachers and many students. One teacher taught how to starch and iron your fabric. She said to spray the starch on the back, make it as damp as they did in the day when you had to spritz your clothes to damp iron. Set aside for a bit (while you spray the rest?), she bunched it up so it would not dry completely. Then opened it right side up and ironed. Said the starch had a chance to coat the threads and by ironing on top you pulled the starch through, she used Best Press - really like the smell. Been trying to remember to do that.