I don't know the financial circumstances of your friend, but if she's shopped for stylish home decor in fancy stores, she realizes that this is actually a bargain, and the surprise might have been that she thought "homemade" would be much cheaper than mass market. It's time to educate people that it's just not a reasonable way of looking at it. It's hardly fair for you to fulfill this request of hers without charging for your time, unless you offered to make her the stuff as a gift. It doesn't seem from what you wrote that this was the case. There is absolutely no justification for you to feel embarrassed, unless you gave her the impression that this was going to be much less. If you have settled on $700, I hope she is gracious enough to at least offer to do something very special for you.